The e-commerce industry has undergone many changes in the last few years, and there are even more that are on their way. AI was considered overhyped just several years ago, but now it seems to be one of the most exciting and important technologies on the market, especially for e-commerce companies. What does that mean for small- and medium-sized businesses? Should you use AI in your business? How can you get started? Read this article to find out more about what AI use cases in e-commerce really mean. Top AI Use Cases in E-Commerce To Look out in 2023 AI Creates Customer Centric Search AI allows for more personalized experiences, like search. The more a customer searches on your website, the more they are able to get detailed results that are specific to their preferences. With AI’s ability to learn and keep up with a customer’s search history, it can create a personalized experience that is tailored just for them. Retarget Potential Customers Retargeting is the marketing practice of s
The e-commerce industry has undergone many changes in the last few years, and there are even more that are on their way. AI was considered overhyped just several years ago, but now it seems to be one of the most exciting and important technologies on the market, especially for e-commerce companies. What does that mean for small- and medium-sized businesses? Should you use AI in your business? How can you get started? Read this article to find out more about what AI use cases in e-commerce really mean. Top AI Use Cases in E-Commerce To Look out in 2023 AI Creates Customer Centric Search AI allows for more personalized experiences, like search. The more a customer searches on your website, the more they are able to get detailed results that are specific to their preferences. With AI’s ability to learn and keep up with a customer’s search history, it can create a personalized experience that is tailored just for them. Retarget Potential Customers Retargeting is the marketing practice of s